Metal Coaters Unveils New Branding
Houston, TX - Metal Coaters, one of the largest toll processing coil coating companies in the United States, recently acquired a facility in Middletown, Ohio, adding to three other manufacturing facilities located in Jackson, Miss., Marietta, Ga., and Rancho Cucamonga, Calif. When the Ohio facility is fully operational, Metal Coaters will have four light gauge coil coating facilities strategically placed in key distribution areas throughout the United States. The company has also unveiled a fresh new look and tagline: Metal Coaters, Where More than Color Matters.
According to a press release, the new brand identity showcases the company’s experience, highlights their unique services, and offers a declaration for what Metal Coaters stands for to their customers, their partners, and their staff. This includes reinforcing the personal service for which Metal Coaters is already known and revealing the company’s commitment to their customers’ business success. This will be done by mitigating operational headaches found in inventory management, by taking on the environmental obligations found in the coating process, and by potentially lowering customer costs. In addition, the new website, literature, and social media program reflect a more modern form of communication with customers.
Tom Prybyloski, Vice President of Sales and Marketing for Metal Coaters, says the coil coater will continue to build upon their strong customer relationships, stringent standards of regulatory compliance and quality, and innovative solutions, which have been hallmarks of the company for more than 25 years. He noted, “For nearly three decades, we have been a trusted business development partner within our industry and this new brand reflects who we are, the markets we serve and the four characteristics that differentiates us in our industry.”
About Metal Coaters
Metal Coaters uses state-of-the-art techniques to clean, pre-treat, and roll-apply organic coatings in a continuous process on hot dipped galvanized, galvannealed, Galvalume®, cold rolled, electro-galvanized steel and aluminum coils. As a full service coil coater, Metal Coaters offers a complete line of coating finishes including polyesters, silicone modified polyesters (SMP), fluorocarbons (PVDF), and plastisol (PVC). Coatings are available for interior or exterior and for warranted or non-warranted applications. Additionally, Metal Coaters® has slitting and embossing capabilities performed separate from the coil coating processes on dedicated production lines. For more information, visit www.metalcoaters.com.
Metal Coaters is a business segment of NCI Group Inc. (NYSE:NCS). For more information about NCI or its family of companies, visit www.ncigroup.com.