EXCEPTIONAL® Metals Reveals New Logo

Saginaw, MI - EXCEPTIONAL® Metals announces its launch of a new logo and rebranding campaign.

Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed website and new literature.

“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, EXCEPTIONAL Metals Senior Product Manager. “We have always had groundbreaking products and now we have a new logo to match.”

The new logo also has the benefit of fitting in better with the JRB family of logos, including Duro-Last^®, Protect-All^® Flooring and Plastatech^® Engineering, LTD. Each of these companies or brands has launched new logos and rebranding campaigns in recent years.

About EXCEPTIONAL Metals

A division of Duro-Last® Roofing, Inc., EXCEPTIONAL® Metals offers metal roofing and wall panels. For more information, visit www.exceptionalmetals.com.