Palram Announces New Business Unit Managers

Lehigh Valley, PA - Palram Americas, a leading manufacturer of polycarbonate and PVC sheets and products, has restructured their Sales Department to include new Business Unit Managers roles. The Business Unit Mangers will report directly to the Sr. VP Sales/Marketing and will be responsible for all product and strategic aspects pertaining to their specific market segments.

Tim Cronrath

Tim Cronrath is the new Business Unit Manager for the Industrial Plastics and Sign & Graphic Markets. Primary products in these markets include Palsun® polycarbonate, Palight® foamed PVC, Palclear® PVC, Palshield® bullet resistant and containment grade laminated polycarbonate, and many more. Cronrath has been at Palram for over nine years and has a combined total of 14 years experience in the plastics industry.

Phillip Lahr

Phillip Lahr is the New Business Unit Manager for the Retail Home Improvement and Do-It-Yourself Markets. Primary products these markets consist of Suntuf® corrugated polycarbonate, Suntop® foamed corrugated polycarbonate, Palruf® corrugated PVC, and many more. Including his 10 year term with Palram, Lahr brings over 17 years of experience in the retail home improvement market to this position.

Mike Morris

Mike Morris is the new Business Unit Manager for the Building Products Market, comprised of the Palight® trimboard and Paldeck® PVC decking products. Including his nearly six year tenure with Palram, Morris brings over 16 years of experience in the building materials industry to this position.

Palram has created this new structure to allow the sales department to include a more customer-centric focus by empowering those that are closer to the day-to-day operations. The new Business Unit Managers, all highly experienced and knowledgeable professionals, are expected to assist with faster resolutions while strengthening the distribution channel and providing guidance and direction to the rest of the distribution focused sales team. Palram is proud to promote from within.

About Palram Americas

Palram offers polycarbonate, PVC and other thermoplastic sheets for construction and other markets. For more information, visit www.palramamericas.com.