Petersen Aluminum Hires Director Of Communications

Rob Heselbarth

Elk Grove Village, IL - Petersen Aluminum has named Rob Heselbarth as director of communications. Heselbarth will be responsible for overall marketing communications including public and media relations, promotional material, social media, website content, and print and online advertising.

Heselbarth has significant experience in the construction industry in both the residential and commercial markets. He most recently was editorial director at Cygnus Business Media where he oversaw Qualified Remodeler and Residential Design + Build magazines and their online properties covering home design, construction and remodeling. Prior to this, he was with the Refrigeration Service Engineers Society’s RSES Journal and Reed Business Information’s Contractor magazine covering the commercial, industrial and residential plumbing and mechanical industries.

Petersen Aluminum CEO Mike Petersen said, "Our marketing program has reached the point where we need an individual whose sole responsibility is to manage and direct our communication efforts, and we’re glad to have Rob join our team."

Petersen Aluminum's longtime media relations facilitator Larry McLane will continue to work with the company writing case studies and communicating with industry editors.

About Petersen

Petersen, a Carlisle company, manufactures PAC-CLAD architectural metal cladding systems in multiple gauges of steel and aluminum. PAC-CLAD products include wall panel systems, standing seam roof panel systems, vented and solid soffit panels, perforated metal, coil and flat sheet, composite panels, column covers, plus fascia and coping. All are available in a Kynar-based 70% PVDF Fluropon coating in 50 standard colors plus simulated finishes that include a 35-year finish warranty. Most colors meet LEED requirements and are rated by the Cool Roof Rating Council. Custom colors and weathertightness warranties are offered. BIM and CAD documents are available for most products. Founded in 1965, Petersen’s facilities are located in Illinois, Georgia, Texas, Maryland, Arizona and Washington. For information on the complete line of Petersen’s PAC-CLAD metal products, call 800-PAC-CLAD, visit www.pac-clad.com or write to info@pac-clad.com.