Industry News

News Home

VMZINC Seeks To Unify Global Sales And Marketing Strategy

Laurent Heindryckx

Raleigh, NC - VMZINC®-US, the international brand name of rolled zinc products manufactured and sold by the Building Products Unit of the Umicore group, has announced that the company’s Paris-based operational marketing manager, Laurent Heindryckx, will now oversee new territories around the world as part of his duties, including all of North America, India and Asia-Pacific. Heindryckx’s previous scope of work included the U.S., France, central Europe and Scandinavia. Bringing these territories together will enable Heindryckx to create a unified global sales and marketing strategy to help increase zinc’s prominence as a sustainable, innovative building material in a wide range of projects.

Heindryckx has a degree in civil engineering from the University of Amiens in France. In 2000, he joined the Umicore Building Products USA headquarters in Raleigh as director of operations, and in 2012, he moved to the company’s global headquarters in France to first begin his service as operational marketing manager.

“Laurent’s promotion is an important step for VMZINC® and Umicore Building Products’ global efforts,” said Daniel Nicely, managing director at VMZINC® -US and Umicore Building Products, USA Inc. “As former director of operations in our Raleigh office, I can say with complete confidence that Laurent will do an excellent job across each of the new locations he will serve.”

“I greatly look forward to working with our expanded teams in locations around the world in order to further promote zinc as an excellent building material,” said Heindryckx. “Since joining Umicore Building Products USA in 2000, I have developed a strong passion for the organization and its products, and I look forward to continuing to help build lasting relationships with architects and installers to assist them in delivering a top-of-the-line zinc building materials to their clients and customers.”


VMZINC_logoVMZINC® is the international brand name of rolled zinc products manufactured and sold VM Building Solutions USA. For additional information, visit

^ Back To Top