Arkema Unveils Integrated Marketing Campaign For Celebration Of Kynar 500® Anniversary
King Of Prussia, PA - Arkema Inc. has launched an exciting new integrated marketing campaign to commemorate 50 years of Kynar 500® resin-based coatings.
Introduced in 1965, Kynar 500® is one of the world’s most weatherable resins for creating long-life coatings with an extraordinary capability to retain color and gloss. Today, coatings formulated with this pioneering fluoropolymer chemistry provide billions of square feet of protection against weathering, aging and pollution on commercial, industrial, institutional and residential buildings around the globe.
Arkema’s integrated marketing program, “Kynar 500®—The Best Get It,” includes a new commemorative 50th anniversary logo, an email campaign, promotions at industry trade shows, public relations, and advertisements in print and on-line media outlets.
Central to the 50th anniversary celebration is a new anniversary microsite on Kynar500.com that greets visitors with a series of videos showcasing iconic buildings around the world that, with the help of Kynar 500® architectural coatings, have stood the test of time. On the microsite’s landing page, users can download the augmented reality app Aurasma to stay connected to the celebration all year long by scanning the Kynar 500® 50th anniversary logo wherever it appears. The anniversary celebration also includes a substantial social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube and Google+ that will allow followers to engage with the brand in new and exciting ways.
Readers are invited to help celebrate the 50-year anniversary of Kynar 500® resin-based coatings all year long. Visit Kynar500.com for more information, download the Aurasma app and follow the hashtag #kynar500 to join the conversation and see some of the more notable structures coated over the last five decades with a Kynar 500® resin-based coating.
Kynar 500® is a registered trademark of Arkema Inc.
Aurasma®, Facebook®, Twitter®, LinkedIn®, and Instagram® are registered trademarks of Autonomy Corporation plc, Facebook Inc., Twitter Inc., Linkedin Corporation, and Instagram LLC, respectively. YouTube® and Google+® are registered trademark of Google Inc.
About Arkema
Arkema offers PVDF resins used in metal coatings. For more information, visit www.kynar500.com.