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EXCEPTIONAL® Metals Reveals New Logo

EXCEPTIONAL_Metals_logoSaginaw, MI - EXCEPTIONAL® Metals announces its launch of a new logo and rebranding campaign.

Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed website and new literature.

“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, EXCEPTIONAL Metals Senior Product Manager. “We have always had groundbreaking products and now we have a new logo to match.”

The new logo also has the benefit of fitting in better with the JRB family of logos, including Duro-Last®, Protect-All® Flooring and Plastatech® Engineering, LTD. Each of these companies or brands has launched new logos and rebranding campaigns in recent years.


EXCEPTIONAL_Metals_logoA division of Duro-Last® Roofing, Inc., EXCEPTIONAL® Metals offers metal roofing and wall panels. For more information, visit

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