Valspar Debuting Fluropon Effects At AIA Show

Click the preview image above to see a video about Valspar's new Fluropon® Effects coating technology.

Minneapolis, MN – The Valspar Corporation introduces Fluropon® Effects, a new line of dimensional colors that feature an additional layer of sparkle, more richly saturated colors and color-shifting pigments. As part of Valspar’s Fluropon high-performance architectural coatings product offering, Fluropon Effects creates a new color space for the design community to explore.

“We are excited to welcome architects and designers to a whole new color space. Fluropon Effects delivers brilliant hues and mesmerizing dimensional effects that have never been achieved in 70 percent PVDF architectural coatings,” says Jeff Alexander, vice president of sales for Valspar’s global coil and extrusion businesses. “We’re not only turning heads by taking color in a new direction, we’re matching it with the highest coating performance available. Fluropon Effects offers an experience that truly transforms the concept of color.”

Fluropon Effects’ first three color families will be unveiled in Valspar’s booth 3717 at the annual American Institute of Architects (AIA) National Convention and Expo, May 14-16, at the Georgia World Congress Center in Atlanta. These new color families are:

Nova – Rich color with a vivid sparkle
“In the past, adding sparkle meant sacrificing color integrity. The more of one you wanted, the less you’d get of the other. Not anymore,” explains Nancy Peden, Valspar’s senior project chemist for extrusion coatings. “Using an innovative application process, the Nova family delivers dynamic, eye-catching sparkle in nearly any color you can imagine.”

Rustica – Natural and polychromatic colors
Like a walk through an autumn landscape, the Rustica family features a soothing, nature-inspired palette that has never before been available in the Fluropon line. Rustica provides a calming invitation to richer, more saturated colors, including some with a subtle color-shift.

Kameleon™ – Pearlescent hues with active color shifts
With an iridescent, multi-toned effect, Kameleon moves architectural coatings into a new level of color. Expanding on the initial color offering seen at AIA 2014, Kameleon’s color family now features a wider spectrum of intense, vibrant colors that appear to shift when viewed from different angles or in changing lighting.

Also at AIA in booth 3717, Valspar will celebrate 50 years of Fluropon with a happy hour to toast the golden anniversary on May 14, 4-6 p.m. A photo booth with a professional photographer, fun props and Hollywood backdrop will be in Valspar’s booth throughout the expo for attendees to capture and share their snapshots on social media using #Fluropon50. Continuing the celebrations, Valspar will share images from AIA, customer success stories and more about Fluropon Effects on www.valsparinspireme.com.

About Sherwin-Williams Coil Coatings

Sherwin-Williams Coil Coatings delivers a full range of high-performance coatings in polyvinylidene fluoride (PVDF), silicone-modified polyester (SMP) and polyester formulas, designed to meet the most demanding environmental requirements while providing protection against weathering and pollution. The Coil Coatings Division is part of the Sherwin-Williams Performance Coatings Group, which supplies a broad range of highly-engineered solutions for construction, industrial, packaging and transportation markets in more than 110 countries in the world. Founded in 1866, The Sherwin-Williams Company is a global leader in the manufacture, development, distribution and sale of paints, coatings and related products to professional, industrial, commercial and retail customers. For more information about Sherwin-Williams Coil Coatings, visit  coil.sherwin.com.