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PPG Launches Duraform™ Next-Generation Polyester Coatings

Product Line Features Coatings Engineered For Industry-Specific Applications Like Building Products

Duraform-logoPittsburgh, PA - PPG Industries’ (NYSE:PPG) coil and building products group has introduced Duraform™ coatings, a line of next-generation polyester coil coatings engineered to optimize performance for specific market applications.

The Duraform line, which builds on and replaces the Truform® family of polyester coatings, encompasses seven industry-specific formulations, including Duraform AP coatings for appliances; Duraform BP coatings for building products; Duraform CP coatings for consumer products; Duraform DR coatings for doors; Duraform HV coatings for heating, ventilation and air-conditioning (HVAC) equipment components; Duraform LF coatings for lighting fixtures; and Duraform TR coatings for transportation equipment.

Brian Knapp, PPG director, coil and building products, said the Duraform coatings line advances PPG’s efforts to tailor products and services to customers’ needs. “Product manufacturers in every industry are facing greater demands for coatings performance, durability and color choice,” he explained. “By introducing this line of Duraform coatings, PPG is leveraging its expertise in color and coatings formulation to develop industry-specific products that enable our customers to make products look better and last longer.”

Brian Rearick, PPG technical manager, building products, said Duraform polyester coatings are engineered with a proprietary star-shaped polymer that provides 10-percent higher solids, better hardness, increased flexibility and other benefits that enable it to outperform conventional polyester coatings formulations. “The polymers in Duraform coatings cluster in a tighter formation than in traditional, linear polymer chains,” Rearick explained. “As a result, the coatings possess superior crosslink characteristics, which ultimately cause the coatings to bond more strongly to metal substrates.”

As a leading global coatings manufacturer, PPG offers a comprehensive array of liquid, powder, electrocoat and pretreatment products for metal finishing to manufacturers in numerous industries. In addition to providing a broad range of industrial coatings and a full spectrum of color choices, PPG backs its products with technical expertise delivered through an international customer support network. With 50 years of experience in industrial coatings, PPG offers the expertise to solve the world’s toughest coatings challenges.

To learn more about Duraform coatings, visit or call 888-PPG-IDEA (774-4332).

About PPG

ppg-logoPPG offers coatings used on metal construction products. For more information, visit .

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