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Heier Named SAF West General Manager

Sam Heier

Redding, CA - SAF (Southern Aluminum Finishing Co.) has announced the hiring of Sam Heier as SAF West General Manager to manage the company’s Redding, CA operations. Heier joined SAF West in August.

“My immediate focus is to manage the tremendous growth SAF West is experiencing while keeping customers satisfied, our employees motivated, and our P&L healthy.” Heier said. "Integral to that will be to make sure our experienced team has all of the resources and support necessary to meet the challenges moving forward.”

Heier's responsibilities will include overseeing Aluminum Extrusion & Sheet Sales, Anodizing & Paint Coating Operations, Fabrication Services, and SAF’s West Coast sales team.

Heier earned a BA in International Business from Pacific Union College. Since then he has held operating management positions at companies that include Kaplan Inc., a subsidiary of Graham Holdings Company, a provider of educational services worldwide. Before joining SAF, Heier was General Manager at Systems Plus Lumber Co., a roof truss manufacturing company.

Heier may be contacted at 530-244-7518 x137, or

About SAF

SAF (Southern Aluminum Finishing Co., Inc.) is a complete resource for metals distribution, finishing, and fabrication. SAF is a mill-direct buyer of aluminum, aluminum coil and extrusions, as well as a fabricator of ACM systems. To learn more, visit

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