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Steel Framing Industry Association Presenting 2016 Market Outlook On November 20, 2015

Falls Church, VA - The Steel Framing Industry Association will host one of the construction industry’s leading market observers as she presents a detailed look at the year ahead in SFIA's newest webinar, Forecasting 2016: Market Outlook for Cold-Formed Steel and Related Products, on Friday, November 20, 2015 at 11 a.m. (EST).

Kathryn Thompson, CEO of the Thompson Research Group will discuss how the economic cross-winds will shape the market and demand for cold-formed steel framing and related products in the coming year.

In this webinar, Thompson will explore the 2016 construction market, with a special focus on cold-formed steel, in a comprehensive session that will include key forecasts for decision-making in the year ahead, including:

• Brightest spots for nonresidential construction;

• Outlook for multifamily residential construction;

• Potential materials price spikes and shortages;

• Based on Thompson Research Group national surveys of manufacturers and suppliers, what is the market sentiment and expectations for the coming year.

"As the construction industry approaches a possible turnaround in 2015, it is more important than ever than ever to start the New Year with the most accurate business intelligence available," said Larry Williams, executive director, Steel Framing Industry Association. "SFIA is honored to be able to engage an economic forecaster as distinguished as Kathryn to bring this critical information to our members through this webinar."

In her role at Thompson Research Group, in addition to managing and setting the direction of the firm, Thompson also serves as Director of Research. She brings over 15 years of experience analyzing, modeling, and advising institutional investors, pensions and hedge funds on investment and portfolio management. Thompson was named the Financial Times/Starmine Stock Picker of the year in Construction Materials in 2010, 2012, and 2013, an annual ranking of top performing analysts.

This November 20th program is offered by the SFIA at no charge. To register click here.

About The Steel Framing Industry Association

SFIA_logoThe Steel Framing Industry Association (SFIA) represents steel mills, coil coaters, processors, roll-formers, fabricators, engineers, material distributors and framing contractors. SFIA promotes cold-formed steel framing, advocates pro-industry codes and standards, conducts seminars and supports competitiveness through innovation. SFIA also provides statistical and trend data regarding steel usage and nonresidential construction. For more information, visit

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