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Jim Dockey Takes The Lead At Wismarq As CEO

Jim Dockey

Oconomowoc, WI - Wismarq Industries LLC, a domestic provider of coil coating services for aluminum and steel products, announces a key leadership change, with Jim Dockey now heading the company as Chief Executive Officer.

Dockey is a proven and talented 20-year veteran in the coil coating industry, including previously serving as president for the National Coil Coating Association. Before joining Wismarq as Chief Commercial Officer in September 2015, he held executive leadership positions in the industry in sales, operations, and general management.

“My plan is to focus first on our internal culture, operational excellence and business systems,” Dockey stated. “We will build a team and invest in our people resources, as we create a customer-centric culture with a strong foundation of operational and service excellence at all levels of the organization.”

Dockey continued, “Bringing all operations together under one brand, establishing best practices and creating consistent standards of quality, service and customer focus at all locations is paramount. With our four plants, five lines, unique range of capabilities and broad geographic footprint, Wismarq is uniquely positioned to grow organically into new markets and become an increasingly significant player in the domestic coil coating space.”

Matt Homme, Managing Director of Wismarq’s majority shareholder Peninsula Pacific Strategic Partners LLC, added, “Jim has an outstanding track record of successfully building market-leading coil coating businesses, and we strongly support his vision of growth for the company. We believe that Jim has the experience and leadership qualities to expand Wismarq into a North American industry leader that will further deliver outstanding service and quality to its highly valued customer base.”

About VORTEQ Coil Finishers


Since 1982, VORTEQ has been a trusted American source for quality coil coated steel and aluminum. With ten distinctly different coil coating lines strategically located in Pennsylvania, Wisconsin, Illinois,Tennessee, California and Mexico City, VORTEQ differentiates itself by offering a broad range of metal coil coating services to the industry. VORTEQ works with customers in diverse markets to offer industry specific services including wide and narrow coil coating, printing, slitting, embossing and laminating for a diverse range of building products, transportation, automotive, signage, energy, and lighting end markets. For further information about VORTEQ, please visit

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