MillerClapperton Unveils New Look To Support National Growth
Austell, GA - MillerClapperton, a metal wall cladding fabricator, has unveiled a new brand identity. Founded 37 years ago by Ted Miller and David Clapperton, today the company produces more than a million square feet of exterior wall cladding per year.
In 2015, recognizing the increasing need for reduced shipping costs for West Coast customers as well as a greater need for more in-person project management services on the East Coast and Midwest, the decision was made to expand nationally. The company established a new fabrication facility in Arizona and new service locations in Virginia and Minnesota for a national presence.
“We felt like a new brand identity was appropriate and well timed with the addition of our new manufacturing facility in Mesa, AZ, MillerClapperton West, and our two new offices in MillerClapperton Mid-Atlantic and Midwest,” said Zeke Miller, President.
The brand identity updating for MillerClapperton included a new logo, a name change and a refresh of their website. “What’s great about this new branding is that it’s positioning MillerClapperton for outstanding national growth in the years to come,” said Marketing Director Andrea Smith.
The new logo’s shape suggests a commercial building under construction and is a new take on MillerClapperton’s prior logo, which represented the company for several years. Founding Partner Dave Clapperton commented on the new logo: “It not only represents the process that we go through to deliver our high quality offering, but it also represents the integration of future systems into our offering. I’m most proud of what MillerClapperton has become, but I’m even more proud of the industry professional employees that make us the highly recognized leader in the industry that we’re known as.”
In conjunction with the launch of its new logo, MillerClapperton has refreshed the company name, which formerly was The Miller-Clapperton Partnership, Inc. “We’ve embraced the name that the industry and our customers call us,” said Zane Miller, Vice President, “however, we’re still the same experts on cladding products and systems who provide exceptional service and professionalism. That hasn’t changed at all.”
The company’s new website now includes brochures, color charts, details and technical info for architects and general contractors.
About Miller-Clapperton
MillerClapperton fabricates and installs metal composite material. To learn more, visit www.millerclapperton.com.