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PPG Introducing New Durastar ULTRA-Cool Coatings At METALCON 2016

SMP Coatings Reformulated With New Resin, Tinting Technologies For Better Performance

Pittsburgh, PA - PPG (NYSE: PPG) will debut its newly reformulated Durastar® ULTRA-Cool® silicone-modified polyester (SMP) coatings during METALCON 2016 at the Baltimore Convention Center, October 26-28.

PPG also will exhibit its flagship line of Duranar® high-performance coatings in METALCON booth 2407 and host an “Oktoberfest Around the World” celebration at its booth during the event.

Reformulated to meet the increasingly rigorous demands of the building industry, Durastar ULTRA-Cool coatings combine new resin, crosslinking and tinting technologies developed by PPG for polyester coatings and unite them with Duranar coatings’ leading pigment and primer systems. The coatings also feature PPG’s proprietary infrared-reflective (IR-reflective) ULTRA-Cool coatings technology, which deflects solar heat to help buildings stay cooler and use less energy.

PPG will display roof panels, siding panels and other architectural components coated with conventional and specialty Duranar coatings such as Duranar ULTRA-Cool and color-shifting Duranar VARI-Cool® coatings. As PPG’s premier line of liquid coatings for coil, Duranar coatings are engineered for metal roof and wall-panel applications demanding high-end aesthetics and long-term weathering performance.

PPG also will showcase Duraform® BP (building product) coatings. Formulated to deliver a higher grade of coating quality to value-driven building product manufacturers, Duraform BP coatings feature PPG’s proprietary polyester polymer to enhance forming flexibility and increase resistance to fading, chalking, dirt and stains.

Trade show attendees are invited to the PPG booth Thursday, October 27, at 3 p.m., for “Oktoberfest Around the World” festivities.

Established in 1991, METALCON is the largest international event in the metal construction industry and the only annual tradeshow and conference devoted entirely to the application of metal in industrial, institutional, light commercial and residential projects. For more information on METALCON, visit

About PPG

ppg-logoPPG offers coatings used on metal construction products. For more information, visit .

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