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PPG Introduces Durastar™ ULTRA-Cool Coil Coatings

Advanced Silicone-Modified Polyesters, IR-Reflectivity Enable Better Building Products

Pittsburgh, PA - PPG (NYSE: PPG) has introduced Durastar™ ULTRA-Cool™ coatings, which combine an advanced silicone-modified polyester (SMP) coatings formulation with infrared-reflective (IR-reflective) pigments to enhance the beauty and extend the service life of metal roofing, siding panels and other building components.

Durastar ULTRA-Cool coatings incorporate new polyester-based resin, crosslinking and tinting technologies to protect industrial, agricultural, storage and other types of metal buildings while providing exceptional chalk resistance, fade resistance and forming flexibility. The addition of ULTRA-Cool IR-reflective pigments deflects solar heat, enabling buildings to stay cooler and use less energy for air-conditioning.

Brian Knapp, PPG director, coil and building products, said Durastar ULTRA-Cool coatings are engineered to outperform traditional SMP coatings because they borrow technology from higher-end PPG coatings.

"Durastar ULTRA-Cool coatings unite our best polyester coating technologies with pigment and primer systems developed for premier PPG products such as Coraflon® and Duranar™ fluoropolymer coatings," he explained. "The result is a line of value-oriented coatings that achieve near-premium levels of weatherability, durability, and color and gloss retention."

Durastar ULTRA-Cool coatings are available in an array of light, medium and dark colors to meet cool roof requirements established by the LEED®, ENERGY STAR®, Cool Roof Rating Council (CRRC®), Title 24 and ASHRAE® 90.1 programs and regulations.

To learn more about Durastar ULTRA-Cool coatings or to request a color sample, call 1-888-PPG-IDEA (774-4332) or visit

LEED - an acronym for Leadership in Energy and Environmental Design™ - is a registered trademark of the U.S. Green Building Council®.

ENERGY STAR is a registered trademark of the U.S. Environmental Protection Agency.

The CRRC mark is a registered trademark of the Cool Roof Rating Council.

ASHRAE is a registered trademark of the American Society of Heating, Refrigerating, and Air-Conditioning Engineers, Inc.

About PPG

ppg-logoPPG offers coatings used on metal construction products. For more information, visit .

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