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Textured Metal Building Products Growing In Popularity

Cleveland, OH – Prepainted metal is a popular choice for consumers, architects and specifiers who are looking for environmentally friendly, durable and aesthetically pleasing options. The National Coil Coating Association's (NCCA) members are seeing a growing trend for textured, prepainted metal products in commercial and residential building design.

While the use of coated metal is often found in roofing applications for its environmental benefits compared to asphalt-based roofing materials, the visual and textural innovations of recent years have opened up textured products to a number of applications. Textured, prepainted metal products are being used to recreate the look of wood, stucco, brick, stone, asphalt and other materials for wainscoting, door and side-wall applications as well as becoming more popular in roofing.

Using textured, prepainted metal products in building design offers a variety of aesthetic, durability and environmental benefits. Textured metal products can be made to resemble countless materials while providing the same excellent performance of traditional prepainted metal systems, and the texture will not trap dirt and debris. These products are also scratch-resistant and reduce the appearance of dents and other imperfections while withstanding harsh environmental elements and corrosion. Prepainted textured products can also be used to help buildings qualify for LEED, Energy Star and cool-roof compliance.

“Designers and consumers want more choices, and textured paint provides the depth and breadth of options demanded by the industry,” said Jeff Alexander, vice president of sales with Valspar, an NCCA member company. “With the materials available, it’s possible to achieve a unique look and feel with better longevity.”

Although the use of textured prepainted metal products has grown in popularity in the United States over the last five years, the textured products trend began in Europe in the 1980s when European-based coil coating companies began producing painted metal products that were textured. These innovative coating technologies helped expand the visual, durability and eco-friendly possibilities of coil-coated metals.

About The National Coil Coating Association

NCCA-logoThe National Coil Coating Association (NCCA) is an established trade organization dedicated to the growth of coil coated products. The NCCA consists of over 100 member companies that are at the forefront of the industry. They provide coil coating services and are leading manufacturers and suppliers of metal, coatings, chemicals, and equipment. The members of the organization also process and warehouse the coil coated products prior to their delivery to the user industries. For more information, contact NCCA at 216-241-7333 or email at Visit the NCCA website at

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