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Metal Roofing Alliance Names Ramey As New Executive Director, Offers Free Seminar At IRE

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Renee Ramey

Longview, WA - The Metal Roofing Alliance (MRA) announces the appointment of Renee Ramey as the organization's new Executive Director. Ramey replaces Bill Hippard, who has retired. Ramey will be responsible for the daily management of the MRA's ongoing North American marketing program to increase metal roofing's residential market share. The group also announces a free March 2 seminar that it is offering during the 2017 International Roofing Expo (IRE) in Las Vegas.

Ramey brings more than twenty years of marketing and management experience to the position. Following a long tenure with Steelscape, Ramey most recently served as the Marketing and Human Resources Manager for Cascadia Metals.

"Renee has a solid metal industry and marketing background that will allow her to make an immediate contribution to the organization," stated Dick Bus, president of the MRA. "We also thank Bill Hippard for his many years of service to the Metal Roofing Alliance. During his roles as both a board member and executive director, the MRA grew the residential re-roofing market share to 11% in 2016."

Ramey received a BS degree in marketing and management from the University of Oregon. She is a LEED certified associate and is also active in numerous industry organizations, including the Association of Women in the Metals Industries; Pacific Northwest Steel Fabricators Association and the American Marketing Association.

"I'm thrilled to have the opportunity to help the MRA reach the next level. Working with our members, I am confident we will continue driving toward sustainable and consistent market growth," commented Ramey.

Metal Roofing Seminar At International Roofing Expo

mra-ire-seminarThe MRA is teaming up with noted industry expert Frank Farmer, President of American Metal Roofs, to present a free seminar entitled “The Business Opportunity of Residential Metal Roofing” on Thursday, March 2, from 2:15 - 3:45 p.m. on the show floor of the International Roofing Expo in Las Vegas, NV.

In this 90-minute seminar, roofing contractors can hear some of the secrets to growth from a startup to a highly profitable metal roofing company, as well as practical tips for differentiating a roofing business from the competition and lead generation and management. Farmer will review several case studies showcasing common contractor mistakes and solutions. The session will wrap up with an interactive Q&A session with Farmer, MRA metal roofing manufacturers, marketing experts and more. Contractors can go to this link for free show admission.

About The Metal Roofing Alliance

MRA-logoRepresenting metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 as a nonprofit organization to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit metalroofing.com.

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