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MRA Offering Residential Metal Roofing Training At METALCON 2017

mra-training-metalcon-2017Longview, WA - The Metal Roofing Alliance (MRA) is hosting two exclusive seminars for metal roofing contractors at METALCON 2017 in Las Vegas, NV. Both seminars are designed to help contractors to grow their residential metal roofing businesses with practical advice and ideas that can make an immediate impact.

Led by metal roofing expert Frank Farmer, the MRA training sessions will be held on both October 18 and 19 as follows:

Growing Your Residential Metal Roofing Company In The Age Of Millennials: Hiring, Training And Turning Millennials Into Rock Stars

While most companies are struggling with low productivity of a millennial workforce, your company can excel. Understanding what the millennial generation wants and needs is the key to your growth and profitability. This seminar will share how to turn your company into a magnet that attracts the brightest and most ambitious people while developing a profitable company culture that millennials crave. Presented 10/18/17 from 9:30 a.m. - 10:30 a.m. and 10/19/17 from 10:45 - 11:45 a.m.

Increasing Your Residential Metal Roof Company’s Profitability

Learn how to create value and urgency without being the lowest bid. Farmer will share proven sales techniques specific to the metal roofing industry, including how to become your customer’s first choice and make the order on the first visit at the price you want. Presented 10/18/17 from 10:45 - 11:45 a.m. and 10/19/17 from 9:30 a.m. - 10:30 a.m.

For more information, and to register for the sessions, contractors can click here to review the conference schedule and choose a session. MRA is also offering free registration for the show floor: click here.

About The Metal Roofing Alliance

MRA-logoRepresenting metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 as a nonprofit organization to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit

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