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Lorin Industries Rebrands, Launches New Website

Lorin-websiteMuskegon, MI - Lorin Industries Inc. is asserting its position as a global producer of coil anodized aluminum with new branding and messaging that can be viewed on the the new Lorin website. The website showcases the company’s history of quality and innovation while driving interest in metals broadly and providing education about anodizing and other metal finishing options.

By educating the entire metals industry and beyond, Lorin aims to inspire product designers and engineers for consumer or commercial products, as well as architects and designers working on the next iconic building. Lorin's goal is to help them reflect their vision to create signature products and projects with ease.

Lorin’s new website has been redesigned to show off the company’s belief in anodized aluminum. Galleries of spectacular and dramatic buildings and products highlight Lorin as a global leader – with the ability to create the most innovative and durable finishes. The new website also shows how Lorin has adopted smarter, environmentally sustainable methods and uses them to change the game with anodized aluminum.

As the source for solutions, the Lorin website also offers dynamic and informative videos, educating architecture, transportation, and consumer goods product designers on coil anodizing and other metal finishing options.

For more information about Lorin coil anodized aluminum, visit the newly redesigned website

About Lorin Industries

Lorin-logoLorin Industries is a provider of coil anodized aluminum, made exclusively in the USA and used in various industries including architecture and construction. Family-owned for over 80 years, Lorin aluminum can be seen shining brilliantly on some of the world’s most iconic structures and designs, and, no matter the age, they are always radiant. Three times tougher than the raw material, anodized aluminum won’t chip, flake, peel, patina, rust, or weather. And to make things easy, Lorin cleans, anodizes, colors, seals, cuts, and delivers ready-to-fabricate coils all in one stop. A wide range of colors and finish options are available, along with several different patterns of perforated aluminum.

Anodized aluminum isn’t just one material. It’s one remarkable opportunity to access thousands of looks, textures, colors and finishes that reflect creativity, advanced technology and environmental responsibility. No one understands that technology and its potential better than Lorin Industries. To learn more, visit

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