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S-5! Planning For Busy IRE With Product Launch, Seminar Presentations

Shown above on the left is GripperFix for standing seam roofs. On the right, a different version for through-fastened panels. 

Colorado Springs, CO – S-5!, a recognized authority on metal roof attachment solutions, will introduce its new GripperFix technology in February at the International Roofing Expo (IRE) in Dallas. Additionally, S-5!’s Founder and CEO will present Understanding Metal Roofing: Part I and II during the show, providing the opportunity for attendees to earn continuing education credits.

S-5! invites attendees to stop by Booth #2622 to see first-hand the new universal GripperFix system, which makes mounting almost anything on standing seam and exposed-fastener roof profiles simple and easy.

Traditionally, mounting rooftop ancillary items using concrete blocks for ballast damages a roof and provides a temporary fix. S-5!’s new GripperFix technology ensures a secure and dependable attachment solution that preserves the integrity of the roof and avoids destructive corrosion. This system is quick and simple to install, lasts the life of the roof, maintains roof warranties and is less expensive than other mounting methods. S-5!’s team including Rob Haddock, Founder and CEO of S-5!, will be on-hand to explain the features and benefits of this new GripperFix technology.

Rob Haddock

Haddock is also a featured speaker at this three-day event. On Wednesday, Feb. 5 beginning at 7.45 a.m., he will present an introduction to Understanding Metal Roofing: Part I. Often billed as "Metal Roofing 101," the course includes technical information presented in a common-sense fashion that makes the art and science of metal roofing clear, concise and understandable. Topics include the history of metal roofing, metals and metallic coatings, metallurgy, galvanic weathering and material selection criteria. Also covered: fabrication and manufacturing techniques, various seam types and panel profiles in addition to underlayments, the use and misuse of sealants, seam technologies and the principles of thermal cycling and panel anchorage. 

Then, later on Wednesday morning, beginning at 9:30 a.m, Haddock will present an advanced course building on the metal roofing essentials covered in the overview the day prior. This extended course, Understanding Metal Roofing: Part II will cover the coil coating process, common and popular steep slope construction and critical details of low slope installation, in addition to curved applications and wind issues. Finally, the program delves into system design, drainage principles and system selection criteria, including the principles of water-shedding and hydrostatic designs.

Contractors, architects, specifiers, roof consultants, engineers, building owners and maintenance staff will benefit from these sessions. And, it is the best “crash course” available for sales personnel in-industry.  

Course instructor Rob Haddock hardly needs an introduction. He is a well-known expert in the field and has worked in various aspects of metal roofing for almost five decades―beginning as a laborer, then contractor, then forensic consultant, technical author, educator, innovator and Founder and CEO of S-5! attachment technologies. His writings and lectures (which number in the hundreds) have been translated into at least 10 languages, and he has won awards from MCA, CSI, ASTM, MBMA. His innovations have received more than 50 patents. For 27 years he has been a featured speaker at industry tradeshows, METALCON and IRE. Haddock's practical experience, colorful background and world travel add flavor to his technical expertise, resulting in a “must-attend” course that is as poignant as it is entertaining for every educational or experience level in metal roofing trades and practices.

“Rob leads you down the path to understanding with such humor and simple clarity, you not only go away understanding, but remembering,” says former course participant, Darrell T. Blair.

About S-5!®


Founded by a veteran metal roof expert, S-5! has been the leading authority on metal roof attachment solutions since 1992. S-5!’s lifetime zero-penetration clamps and brackets attach ancillary items to standing seam and exposed-fastened metal roofs respectively, while maintaining roof integrity and warranties. Made in the U.S.A., S-5! solutions are engineered for a variety of roof-mounted applications and are now installed on more than 2.5 million metal roofs in 70+ countries worldwide, providing strength and longevity never before seen. For more information, visit

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