MRA Expects Earth Tone Colors To Be In High Demand For Residential Metal Roofs In 2021

Earth tones and subtle, calming colors are on trend for exteriors in 2021. (Image courtesy of MRA member Ideal Roofing)

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Portland, OR — Homeowners these days are in a serious mood, and it's being reflected in their metal roof color choices. The Metal Roofing Alliance, a nonprofit industry trade group that represents leading metal roofing manufacturers and installers in the U.S. and Canada, says subtle and subdued colors will likely be the top choices for home exteriors heading into 2021, and that prediction seems buttressed by the activities of its members.

"We’re definitely seeing a desire for serene, calming colors that reflect a sense of peace, security and grounding. After the turmoil of 2020, it’s no wonder homeowners are gravitating toward harmonious, warm and soothing earth tone colors that feel both solid and natural,” said Renee Ramey, MRA executive director.

To support her assertion, Ramey points to MRA members AkzoNobel and Sherwin-Williams. Both are leading metal roofing paint manufacturers. AkzoNobel recently announced Brave Ground as its 2021 color of the year. Brave Ground is a warm, natural, neutral earth tone color that's “all about bringing balance and stability” and can work together with other colors beautifully. Sherwin-Williams, meanwhile, has just unveiled its new Fluropon® Metal Trends Collection, featuring eight curated color families created to mimic the classic aesthetic of natural and anodized metals: Gold and Brass, Bronze, Silver and Nickel, Blackened Steel, Copper, Steel, Zinc and Anodized. These high performance coatings achieve the desired look of natural metal roofing materials while delivering a long-lasting, consistent appearance and high performance, low maintenance benefits.

Muted colors offer tranquility and reflection and that's exactly what consumers can get with stamped, stone-coated and patterned metal roofing systems designed to look like shake, shingles, slate and tile. Offered in natural tones of dark gray, bronze, clay and loam, these systems are booming in popularity and represent another trend stemming from a turbulent 2020. Unprecedented hurricane and wildfire seasons in the past year have homeowners clamoring for more protective, longer lasting materials that reflect a traditional look but are much more durable, sustainable and strong. MRA members such as Ideal Roofing in Canada report huge interest in metal roofing slate look-alike styles that can add tremendous curb appeal while withstanding severe storms in regions that experience extreme climate conditions.

“The importance of the natural world and the idea of home as a safe and secure sanctuary were some of the essential truths in 2020. In many ways, this year’s residential exterior color trends are a beautiful reflection of the priorities homeowners hold most dear,” said Ramey.

About The Metal Roofing Alliance

Representing metal roofing manufacturers in the United States and Canada, the Metal Roofing Alliance (MRA) was formed in 1998 as a nonprofit organization to help educate consumers about the many benefits of metal roofs. The main objective of MRA is to increase awareness of the beauty, durability and money-saving advantages of quality metal roofs among homeowners, as well as to provide support for metal roofing businesses and contractors. For more information, visit metalroofing.com.