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AkzoNobel Going Beyond Performance At METALCON 2021

akzonobel-metalconColumbus, OH - AkzoNobel Coil and Extrusion Coatings will showcase what it means to go "Beyond Performance" at METALCON 2021 being held at the Tampa Convention Center, October 6-8.

“Beyond Performance means more than providing great products. It means adding value to our customers through quality, service, and most importantly, being a trusted partner,” said Manoel Rodrigues, Regional Business Director, Americas. “We have been established in the coil and extrusion segments for decades and are strengthening our commitment, focus and value to our customers.”

One of the latest offerings from AkzoNobel is the standard color palette program, CERAM-A-STAR® 1050 Select. The simple color selection process of CERAM-A-STAR 1050 Select reduces complexity and leads to an increase in operational efficiencies and improves availability resulting in quicker turns on projects, simplifying the customer support process. “This is one example of the way that AkzoNobel does everything in our power to make sure we go above and beyond performance to provide service to our customers — quality, on-time delivery, and streamlined pricing,” said Shea Goble-Smith, Sales Manager, Coil Segments. “Improvements like the new CERAM-A-STAR 1050 Select program will allow us to respond more quickly to customers.”

AkzoNobel goes beyond performance with quality products designed to stand the test of time. Rigorous outdoor testing under the harshest weather conditions ensure that every coating performs to a level that exceeds expectations. Tried, tested, and proven to perform beyond expectations, CERAM-A-STAR 1050 has been protecting brands and reputations since 2005 with a strong, proven, durable and high-performance SMP paint system.

Booth visitors will be able to experiment with color by interacting with the Canopy app and color sensing tool and uncover new ways to bring value and service to their customers. The Canopy App and new portable Color Sensor showcase AkzoNobel's leadership in color digitization and visualization. Visitors can try it out on a huge fan deck to see how it works to translate a chosen color into one of the CERAM-A-STAR 1050 Select colors. A limited number of sensors will be awarded to those who attend the demos.

As a trusted partner, AkzoNobel provides expert solutions for coil and extrusion applications. With an extensive portfolio of proven products, teams of experts and easy color selection through digital tools, their coatings can bring projects to life.

AkzoNobel invites METALCON attendees to make the most of the company's coil and extrusion coatings experience at the show - by interacting with innovative color tools, renewing connections with colleagues, learning from technical experts, and building trusted collaborative partnerships based on expertise, innovation and shared success.

About AkzoNobel

AkzoNobel manufactures coil and extrusion coatings for metal construction. For more information, visit

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