Westlake Royal Building Products Brand Launched
Westlake's product lineup includes unified stone-coated steel roofing lineup. Shown above is Pine-Crest shake, which is engineered to resemble hand-split wood shakes.
Houston, TX - Two years of strategic geographic and category acquisitions throughout the North American building materials market has culminated in the creation of the Westlake Royal Building Products™ brand. Bringing together the trusted
Royal® Building Products, Boral® North America building products, and DaVinci® Roofscapes product lines under one unified brand signals a new era of growth and opportunity for the 50-year-old company.
The newly launched Westlake Royal Building Products brand is built on strength and promise, featuring the dynamic portfolio additions of decorative stone, concrete and clay roof tiles, stone-coated steel roofing, and windows to its product category lineup.
The complete offering now includes industry-leading brands in Siding and Accessories, Trim & Mouldings, Roofing, Stone, Windows and Outdoor Living.
“Today is a historic day for our team as we launch Westlake Royal Building Products, which represents our depth of experience and ongoing commitment to quality, innovation and customer relationships,” said Steve Booz, vice president of marketing
at Westlake Royal Building Products. “Westlake Royal Building Products goes to market with a broader, more diverse range of products, services, and solutions that meet the needs of architects, builders, and homeowners throughout North America.”
Westlake Royal Building Products made its official debut in February as an exhibitor at the International Roofing Expo (IRE) from February 1-3, 2022, and the NAHB International Builders’ Show from February 8-10, 2022. The company’s booths
at both trade shows displayed the new branding, name and logo, as well as a broad and diverse range of exterior and interior building products, including siding and accessories, trim and mouldings, roofing, stone, windows and
About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company, produces a diverse range of exterior and interior building products, including metal roofing. To learn more, visit westlakeroyalbuildingproducts.com.