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AkzoNobel Coil & Extrusion Coatings Goes 'Wild' With Color Of The Year 2023


Columbus, OH - Architects, fabricators and coaters looking for on-trend coil and extrusion coatings to differentiate their projects can go 'wild' with the latest color innovation from AkzoNobel.

'Wild Wonder' has been named the Color of Year 2023. It's described as "a glowing natural tone that connects us to nature and helps us feel better in our homes and in the world around us. It is based on the idea that, as people search for support, connection, inspiration and balance in their lives, they’re diving into the wonders of the natural world to find it."

Rob Haley, Color Trends Manager, Industrial Coatings, AkzoNobel, explained “Wild Wonder is the spark of inspiration that ignites a long-term design partnership with industrial customers. On-trend colors, textures and special effects have been designed for the construction market.”

AkzoNobel’s Global Design team has also created four unique color palettes around the Color of the Year that are driven by balance and rhythms of nature. These palettes have been designed around Wild Wonder: Lush Colors (the forest hues), Buzz Colors (meadow brights), Raw Colors (harvest shades) and Flow Colors (seashore tones). These themes make it easy to choose colors and combinations for a timeless look that’s also on trend.

The company’s highly trained color experts around the world make these colors for each customer in the correct product quality for the job at hand. They can also help customers find close-matching and on-tone colors from a standard assortment.

“Our high-quality coil and extrusion products like TRINAR™, CERAM-A-STAR™ and POLYDURE™ are the best performing in the market,” said Haley. “They are widely specified and used for their excellent performance, durability, color and gloss retention.”

For more information about the Color of the Year 2023, visit AkzoNobel/ColourFutures and follow #CF23 on social media.

About AkzoNobel

AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for well over 200 years, and has manufactured high-performance coatings to meet the needs of the metal construction industry for over 50 years. They offer a complete portfolio of coil and extrusion coating solutions for residential, agricultural, and commercial applications.

AkzoNobel has always focused on giving its customers the best products possible, backed by rigorous testing and quality programs and by unmatched customer service. AkzoNobel coatings are optimally formulated to provide superior protection and durability as well as lasting color. These benefits are proven through many years of research, testing, and use. For more information, visit

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