Holcim Building Envelope Integrates Into Holcim Group

Nashville, TN - Holcim Building Envelope has completed the next step in its brand journey as it transitions from the Firestone Building Products name to fully integrate into Holcim Group as part of its Solutions & Products Business Unit. For marketing and branding purposes the division will be known as Holcim Building Envelope. As of October 3, 2022, for all uses that refer to a legal entity in the U.S. only, such as warranties, copyrights, and other legal and operation documents, Holcim has officially transitioned from Firestone Building Products Company, LLC to Holcim Solutions and Products US, LLC.

As part of the ongoing brand rollout, Holcim Building Envelope and its portfolio of respected brands including Elevate™, will continue to phase out the use of legacy branding on all collateral, marketing and advertising materials, product packaging, as well as licenses and certificates by March 2024. Company websites will now lead with the new branding, though downloadable materials will transition over time and may continue to bear legacy branding after October 3, 2022.

While the name and branding are evolving, the people, products and commitment to contributing to customers’ success remain unchanged. More than 2,000 employees comprise Holcim’s Building Envelope Division, roughly 95 percent of whom joined directly from Firestone Building Products last year.

About Holcim Building Envelope Division

Holcim Building Envelope produces a broad range of exterior building products, including the Elevate™ (formerly Firestone) lineup of metal roof and wall panel systems. To learn more, visit or www.holcimelevate.com.