East Lake Metals Names Laking VP Of Sales For Florida

Brad Laking

Whiting, IN - East Lake Metals has announced Brad Laking as Vice-President of sales for all metal products in Florida. With an impressive career in the metal industry dating back to the mid-1980s, Laking brings a wealth of knowledge and a well-earned reputation for reliability, professionalism, and exceptional salesmanship that perfectly aligns with the company's core values and goals.

As the Sales Manager for East Lake Metals in Florida, Laking will play a pivotal role in driving sales and fostering new business opportunities in the region. He will be the primary point of contact for clients, ensuring their metal product requirements are met with utmost efficiency and precision.

In his capacity as the man in charge of sales, Laking is set to have a significant impact on the success of East Lake Metals in Florida, further establishing the company as a trusted supplier of metal products in the region. His responsibilities will encompass driving sales and expanding business opportunities with a focus on sheet coil, metal roofing, and the newly introduced Armored Coast™ product, catering to the diverse needs of customers.

Armored Coast™, is the trademarked coastal roofing solution gaining popularity for its exceptional properties. Featuring a hot-dip Zinc-Aluminum-Magnesium alloy coated steel sheet, Armored Coast™ provides superior corrosion resistance and cut-edge protection, making it ideal for applications outside 300 feet of breaking-surf coastlines or right on the shore of canals and lakes. Customers on the miles of Florida coastline, as well as roofers, stand to benefit from this innovative product.

Armored Coast™ comes with numerous advantages, including the use of standard galvanized clips instead of stainless-steel clips, which reduces installation time, costs, and vulnerability to damage typically associated with aluminum roofing. Additionally, it boasts a 20-year substrate warranty along with a paint warranty, attesting to the metal's long-term performance and resilience of the roofing systems crafted from it.

"With Brad Laking leading the sales efforts, East Lake Metals is poised to excel in Florida's metal market, providing top-notch products and services to meet the evolving needs of customers and strengthening their position as a reliable and innovative metal supplier in the region," said the company's announcement about Laking's position.

Laking can be contact via email at blaking@eastlakemetals.com.

About East Lake Metals

East Lake Metals is a leading provider of prepainted and mill finish steel and aluminum coil and sheet products to fabricators and independent formers of metal roof and wall systems for commercial, industrial, and architectural applications. For projects in coastal regions, the company distributes ZAM® coated steel products under the Armored Coast™ label. East Lake has in-house slitting and sheeting capacity and a network of partners to supply a wide range of accessories, fasteners, underlayment and roll forming machines. To learn more visit www.eastlakemetals.com.