Westlake Royal Introduces Two New Unified Steel™ Cool Roof Rated Colors

Houston, TX – Westlake Royal Roofing Solutions, a leader in efficient and durable roofing systems and components, has announced the launch of two new Unified Steel Stone Coated Roofing colors, which are rated by the Cool Roof Rating Council (CRRC). The new colors, Harborwood and Stirling Gray, are offered in both PINE-CREST Shake and PACIFIC tile profiles. 

“These new colors expand our Cool Roof Color Collection, a range of cool rated colors that help homes stay cooler in summer,” says Eric Miller, Vice President of Sales for Westlake Royal Roofing Solutions. “These solutions also enhance the home’s curb appeal and provide homeowners with greater indoor comfort.”

The new Unified Steel CRRC-rated colors are stone-coated steel roofing options which provide high solar reflectivity and high thermal emittance when solar energy hits the roof surface. Thus, they detract sunlight and radiate heat off the roof surface. 

“Their Solar Reflective Index is higher which means they effectively reduce the amount of heat absorbed by the roof and transferred down into the structure below,” adds Steve Booz, Vice President of Marketing and Product Management. “Not only are energy bills meaningfully lowered with use of these products, but the roof’s lifespan is elongated.”

Harborwood and Stirling Grey both exceed California Energy Code (CEC) Title 24 Part 6 Cool Roof Requirements and, with a Solar Reflective Index, or SRI, greater than 20, also meet LA County’s more stringent SRI requirements.

Unified Steel Stone Coated Roofing is a solution offering durability, performance and resistance to severe weather. A lightweight option at just 1.5 pounds-per-square-foot, the material benefits from the structural strength of steel. When paired with Above Sheathing Ventilation (ASV), Unified Steel provides enhanced energy efficiency performance. All Unified Steel products are Very Severe Hail (VSH) rated, offer a Class A Fire Rating (when used with designated accompanying underlay materials) and are Hurricane Performance Rated with Miami-Dade County HVHZ Approval, the most stringent hurricane resistance standard in the country. 

“Because of its performance attributes and lighter weight, Unified Steel is a popular choice for both retrofits and new construction alike,” says Booz. 

The newly introduced Steel Cool Roof Rated Colors join Westlake Royal Roofing Solutions’ wide range of cool roof color options for Concrete, Clay and Composite, which are offered in various profiles and hues to complement a variety of architectural styles and preferences. In addition to Unified Steel Stone Coated Roofing options, cool roof colors are also offered in the company’s Newpoint™ Concrete Roof Tile, US Tile® Clay Roofing Products and DaVinci™ Roofscapes. The Cool Roof Rated Colors may also be paired with the Westlake Royal Cool Roof System, which enhance the roof’s overall energy efficiency even further. The Cool Roof System is recognized for its ability to increase insulation, improve ventilation and enhance the performance and lifespan of the roof. To explore Unified Steel Stone Coated Roofing, visit https://westlakeroyalroofing.com/unified-steel/.

About Westlake Royal Building Products

Westlake Royal Building Products USA Inc., a Westlake company, produces a diverse range of exterior and interior building products, including metal roofing. To learn more, visit westlakeroyalbuildingproducts.com.