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Elevate Commercial Roofing Systems & Lining Names Palmer Senior VP Of Sales

Frank Palmer

Nashville, TN – Elevate Commercial Roofing Systems & Lining has named Frank Palmer as Senior Vice President of Sales. Palmer will be responsible for the growing portfolio and sales of Elevate™, GenFlex™ and GenTite™. The appointment is part of a recent reorientation of the Elevate U.S. Sales team to reinforce the business’s commitment to delivering an exceptional customer experience at every touchpoint.

Palmer will oversee the Americas Elevate, GenFlex, and GenTite sales teams, spanning the U.S., Canada and Latin America.

"With an extensive career spanning nearly three decades in the roofing industry, Palmer brings a deep understanding of customer needs and a proven track record of success,” said Kristin Beck, President of the Elevate Commercial Roofing Systems & Lining Americas business unit at Holcim. “We are excited to welcome a senior executive with Palmer’s industry credibility and natural prowess for developing and inspiring team members.”

Palmer’s background includes leadership and sales roles with Advanced Foam Plastics, Carlisle Construction Materials, specifically the Versico and Carlisle Syntec brands, and SRS Distribution.

About ElevateElevate is committed to providing the highest quality roofing, wall, and lining systems to solve our customers’ challenges and evolve how tomorrow is built. With a legacy spanning over 40 years, Elevate is positioned to propel the industry forward with sustainable solutions and expertise to help our customers succeed. As a global leader in advanced roofing systems, Elevate symbolizes Holcim’s continued commitment to delivering superior quality and innovation. Visit to learn more.

About Holcim Building Envelope Division

Holcim-logoHolcim Building Envelope produces a broad range of exterior building products, including the Elevate™ (formerly Firestone) lineup of metal roof and wall panel systems. To learn more, visit or

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