Lorin Experts Speak At Aluminum Anodizers Council’s 2024 Conference

Muskegon, MI - Lorin Industries Inc., a global industry leader in the innovation and production of coil anodized aluminum, announces two of its experts will be featured as speakers at the Aluminum Anodizers Council’s annual Anodizing Conference. Brian Holt and Jeff Jollay will each share insights on quality management and marketing respectively during the three-day conference held October 1-3 at the Hilton Cleveland Downtown in Cleveland, Ohio.

Lorin Industries is a member of the Aluminum Anodizers Council, working to raise awareness of anodized aluminum’s benefits. The Aluminum Anodizers Council is an international trade association for companies engaged in aluminum anodizing that supports members and users of anodized aluminum through education, advocacy, and promotion. Lorin’s owner, Park Kersman, serves on the board of the Council, contributing his vision alongside his experience and expertise to the efforts of the Council. The association’s initiatives include a yearly Buyer’s Guide, networking opportunities, advocating for the interests of its community, and listening to member input.

The association’s flagship event, the Anodizing Conference and Exposition, takes place annually, and its website hosts educational materials on anodizing’s sustainability, durability, safety, and cost benefits. This year’s conference and expo includes education programs intended to give anodizers the tools and know-how to make well informed decisions. With two speakers at the conference, Lorin’s expertise in coil anodized aluminum will be shared with the market.

Brian Holt, Director of Operations Resources at Lorin Industries, will host a focus session track entitled “Great Quality is No Accident.” Attendees of this seminar, held at 4:10 pm on Wednesday, October 2, will learn the importance of putting quality expectations first. The session will cover how to achieve the quality expectations of the anodized aluminum market with the correct tools and processes and how this in turn will benefit the attendees’ customers, business, and the entire market.

In a Thursday, October 3 General Session held at 9:15 am, Jeff Jollay, VP Sales & Marketing at Lorin Industries, will speak on how to “Elevate Your Anodized Aluminum Business.” This session will focus on how to effectively communicate the value that your products, services, and capabilities have to offer. Attendees will learn about marketing strategies that get the right message to the right people at the right time without breaking the bank or consuming all of their time.

For more information about the Aluminum Anodizers Council, visit www.anodizing.org.

About Lorin Industries

Lorin Industries is a provider of coil anodized aluminum, made exclusively in the USA and used in various industries including architecture and construction. Family-owned for over 80 years, Lorin aluminum can be seen shining brilliantly on some of the world’s most iconic structures and designs, and, no matter the age, they are always radiant. Three times tougher than the raw material, anodized aluminum won’t chip, flake, peel, patina, rust, or weather. And to make things easy, Lorin cleans, anodizes, colors, seals, cuts, and delivers ready-to-fabricate coils all in one stop. A wide range of colors and finish options are available, along with several different patterns of perforated aluminum.

Anodized aluminum isn’t just one material. It’s one remarkable opportunity to access thousands of looks, textures, colors and finishes that reflect creativity, advanced technology and environmental responsibility. No one understands that technology and its potential better than Lorin Industries. To learn more, visit www.lorin.com.