Elevate Commercial Roofing Systems Names New VP Marketing And Communications

Nashville, TN – Elevate™ Commercial Roofing Systems is pleased to announce the appointment of Kim Eckerman as Vice President of Marketing and Communications, Americas. With more than 17 years since first joining the building products and roofing industry, Eckerman brings a wealth of experience in marketing, communications, and leadership. Her role will be pivotal in continuing to strengthen the Elevate brand with positioning for the broader Roofing Systems & Lining business unit as a roofing industry leader.

Eckerman will lead marketing initiatives across the Roofing Systems & Lining business, including Elevate, GenFlex, and Gentite, showcasing how the proven, expansive portfolio of trusted commercial roofing solutions performs reliably and helps protect communities. She will collaborate closed with the Americas sales teams to ensure the brand promise — Nobody Covers You Better™ – is at the core of every customer interaction.

"We are thrilled to welcome Kim to the Elevate team. Her extensive experience in building a strong brand with a customer-first approach will be invaluable as we continue to strengthen the Elevate business and demonstrate that ‘Nobody Covers You Better,’" said Kristin Beck, President, Elevate Commercial Roofing Systems, Americas. "Kim is a proven marketing leader in the roofing industry, and with her on the Elevate team, we will continue to make positive progress on our journey while keeping our customers and communities at the heart of everything we do.”

Prior to entering the building products and roofing industry, Eckerman worked in journalism as a broadcast news anchor and reporter. She also taught collegiate communications courses at Missouri Southern State University (MSSU) in Southwest Missouri. Eckerman earned a bachelor’s degree in communications from MSSU and a master’s degree in business administration with an emphasis in applied communications from Missouri State University in Springfield. She is also certified in Artificial Intelligence Marketing through the University of Virginia Darden School Foundation. Eckerman is actively involved with National Women in Roofing and was recently honored with its Diamond MVP Award for 2024.

About Holcim Building Envelope Division

Holcim Building Envelope produces a broad range of exterior building products, including the Elevate™ (formerly Firestone) lineup of metal roof and wall panel systems. To learn more, visit or www.holcimelevate.com.