Coil Coatings: New Finishes Helping Metal-Clad Projects Stand Out

Jeff_AlexanderBy Jeff Alexandar, Valspar Corporation

Every year as we reset our calendars and prepare for new beginnings, we look forward to the new fashions, fads and innovations that are looming on the horizon. The same can be said about the coil and extrusion coating industry, and 2016 is set to be another pioneering year for coating applications, color trends, and product advances.

Across the market, it’s becoming clear that an ever-increasing number of customers are looking to coatings to help their buildings stand out from the crowd. Where once an offering of quality coatings available in numerous color options was enough to fulfill the needs of a client, the expansion of technology and creativity has elevated the game.

Valspar’s Kameleon™ colors are being increasingly specified to give projects a "wow" factor. In the case above, the color-changing coating was specified for a California home. In the morning, the home's Dusty Rose-colored metal exterior looks greenish yellow. As the day progresses, the color changes to silver and then brown. On the project below, a Honduran mall features a custom blue metal screenwall that, depending on lighting conditions, can look blue or purple or somewhere in between.
Altara Center_Low Res

Two of the most prominent trends we forecast to grow in popularity this year are the use of pattern-printed coatings and color-changing finishes.

Many architects who rely on the combined durability benefits of metal roofing and quality architectural coatings are expanding their design palettes and bringing a variety of new looks to buildings all across the world. To meet this demand, leading metal roofing manufacturers have developed products that work in perfect tandem with coatings to incorporate bold textures and patterns into a finished roofing system. Slowly gaining popularity last year, the prevalence of roof panels featuring coatings enhanced with patterns and textures will only grow throughout 2016. For example, particular textures and appearances like wood shake, slate, and tile are among some of the most popular selections now available on the market.

Valspar’s new Nova coatings, shown above, can be matched to nearly any color – including neutrals, bright colors, pastels, whites and black – with a gold or silver sparkle finish. Photo credit: Valspar

Another trend sweeping the architectural industry is the application of color-shifting coatings, which offer a mesmerizing, bilateral color finish. Thanks to recent advances in the technology and chemistry behind a coating’s makeup, prismatic and pearlescent finishes give the appearance of multiple colors when viewed from different angles or sunlight.

From residential homes in the hills of California to corporate headquarters in the heart of the business district, color-shifting, printed and patterned coatings instantly spark a flavor of personality and ingenuity onto the façade of a building.

Jeff Alexander has been with Valspar for 19 years and currently serves as the Vice President of Sales for the company's Coil and Extrusion Businesses. He is also a past president of the National Coil Coating Association. To learn more about Valspar products, visit

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