Located in the heart of Philadelphia’s premiere Avenue of the Arts, the upscale 777 South Broad development offers 146-loft apartment units as well as 18,000 sq. ft. of ground-floor commercial space. The five-story, $70 million property was developed by Dranoff Properties, Philadelphia, PA.

Designed by JKR Partners, Philadelphia, 777 South Broad plays a pivotal role in the transformation of the Avenue of the Arts to a true residential neighborhood. The project brings together the flavor of South Philadelphia with nearby City Center style.

Contributing greatly to the project's success were approximately 28,000 sq. ft. of Silver Metallic-finished Citadel ProCore™ plastic-core wall panels. ProCore is a field-assembled exterior cladding system known for providing exceptional value.

The 160,000 sq. ft. building takes up an entire city block. “This is an urban infill project and we wanted to make it a part of the city,” said Jerry Roller, managing principal of JKR Partners. “We looked at urban materials and settled on brick and other materials that would meld well with the brick. We used the Citadel panels extensively to break up the façade and to create the radius bay structures that are somewhat typical of Philly architecture.”

The LEED-registered project is Philadelphia’s first truly green luxury apartment building, said Roller. According to developer Carl Dranoff, president of Dranoff Properties, “777 South Broad sets the benchmark on how to build green and how to do it well with sustainable materials.”

Installation of the ProCore panels was done by Towne and Country Roofing & Siding, Inc., Bensalem, PA. The Citadel distributor was Bradco Supply, Malvern, PA.

© Photos courtesy of Dranoff Properties