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East Main Business Park

Metal Roofing Gives Project Cost-Effective Durability And Modern Aesthetic

A vision and some metal panels combined to revitalize a car dealership of a bygone era into office and retail space, piquing the curiosity of passersby in Norwich, N.Y.

Brothers Mike and Dan O’Reilly, owners of Principle Design Engineering PLLC, of Norwich, N.Y., were searching for new office space and they weren’t afraid to take on a major overhaul. A vacant factory building at East Main and Midland Avenue in Norwich checked all the boxes.

“We were looking for a building for our offices,” said Mike O’Reilly, PE, managing partner. “This building was originally built as a car dealership back in the 1940s. For the last 20 years, it was used as a factory and it had lost all its charm.”

O’Reilly said when the car dealership closed, the new owners converted the building into a manufacturing facility and renovated the exterior … removing the overhead doors and windows and replacing them with block. The membrane roof fed into gutters that were four feet deep and wide. “They were a nightmare,” according to O’Reilly.

Principle Design Engineering, “a small energetic group of young professionals,” worked on the design, hoping to rediscover that lost charm. The 6,500-square-foot building was large enough to house the firm's offices as well as three retail shops.

When the design was complete, the brothers got their hands dirty, executing the renovation, serving as their own contractors, including installing the ABC metal roofing and the metal wall panels from sister company MBCI.

ABC’s 29-gauge Perma-Clad® metal roofing panels in Coal Black (6,500 square feet) were installed first on the backside of the bowed roof. The roofing panels installed on the front overlapped the backside panels by about 6 feet, to hide the lap from street view. The large gutters were over-framed to accommodate the 36-inch-wide exposed fastener panels, with a rib height of 5/8 of an inch.

The ABC plant in Rome, N.Y., also used Coal Black coil to press brake caps for the parapet walls.

“We briefly considered another membrane roof, but decided to go with metal,” O’Reilly said. “We talked about a standing seam roof, but didn’t think it would work as well over the bowed roof. The Perma-Clad panel easily curved over the ridge.”

The project also included two wall panel profiles from MBCI. The O’Reillys installed 24-gauge ShadowRib™ panels (750 square feet) in Slate Gray horizontally on the retail shop side of the building and 24-gauge Designer Series wall panels (1,600 square feet) in Solar White, vertically and horizontally, where the Principle Design Engineering offices are located on East Main Street.

“We chose to readapt and reimagine what this building could be for our office,” Mike O’Reilly said. “Holding true to its roots – and for our automotive passion – from East Main, it looks like a 1950s dealership, with a modern twist. From the Midland Drive side, it looks like a building possibly built in 2021. It invokes thoughts of history, feelings of interest and change and passion for a renewed future.”

The Designer panels were adorned with neon lighting, reminiscent of car dealerships from another era.

“I’m a car guy, so this was the perfect building for us,” Mike O’Reilly said. “We use a lot of metal and metal was the obvious choice because it was cost-effective and it gave us the modern aesthetic we were looking for.

“Our business has increased since we moved into this building. People, strangers, are always stopping in to ask questions. It’s a great home for our business.”

The project was completed in January 2020.

For more information on metal construction products from MBCI, visit

About American Building Components

American-Building-Components-logoAmerican Building Components (ABC) manufactures metal roofing and wall panels. For more information, visit

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