AkzoNobel's CERAM-A-STAR® Expressions Finish Offers Textured Finish

Las Vegas, NV - AkzoNobel has introduced its next evolutionary advancement in print technology at METALCON 2017 with the release of CERAM-A-STAR® Expressions, an innovative textured finish that engages the senses with the visual appeal of a print and texture that adds depth and dimension.

“CERAM-A-STAR Expressions combines AkzoNobel’s innovative ink with our wrinkle coating technologies. When applied to the print design, Expressions allows our customers to create looks that are truly differentiated,” explained Scott Hanna, Sales Manager for AkzoNobel’s coil coatings business.

CERAM-A-STAR Expressions is based on CERAM-A-STAR 1050, an industry-leading silicone-modified polyester coating from AkzoNobel, renowned for its durability, consistency, and color stability. Available since 2005, the performance of CERAM-A-STAR 1050 is proven through nearly two decades of test data and installations in the field. Expressions technology is also available in POLYDURE, AkzoNobel’s polyester technology.

“With CERAM-A-STAR Expressions our customers can create designs with unprecedented definition and dimension, including authentic-looking wood grain, slate or granite patterns,” said Victoria Kale, Marketing Manager. “This aesthetic versatility makes Expressions an excellent choice for interior and exterior applications, including siding, roofing, entry doors, and architectural accents.”

For more information about CERAM-A-STAR Expressions or POLYDURE Expressions, contact an AkzoNobel representative or email coil.coatings@akzonobel.com.

To learn more about other recent products introduced by AkzoNobel, click here.

About AkzoNobel

AkzoNobel has been pioneering a world of possibilities to bring surfaces to life for well over 200 years, and has manufactured high-performance coatings to meet the needs of the metal construction industry for over 50 years. They offer a complete portfolio of coil and extrusion coating solutions for residential, agricultural, and commercial applications.

AkzoNobel has always focused on giving its customers the best products possible, backed by rigorous testing and quality programs and by unmatched customer service. AkzoNobel coatings are optimally formulated to provide superior protection and durability as well as lasting color. These benefits are proven through many years of research, testing, and use. For more information, visit https://coilcoatings.akzonobel.com/us.