Known since its opening in 2001 as Invesco Field at Mile High, the home stadium of the National Football League’s Denver Broncos underwent a name change in 2011. Sports Authority, a nationally known sports equipment retailer, purchased the naming rights for $25 million and the stadium was subsequently renamed Sports Authority Field at Mile High. It was as a stipulation of that agreement that the stadium was recently rebranded in accordance with Sports Authority’s corporate identity standards.
While wanting to leverage its investment, Sports Authority didn’t want to infringe upon the novelties and traditions that are dear to fans and have helped the Broncos establish a sold-out home games tradition. To help introduce its name at the stadium, the company turned to Monigle Associates of Denver, CO. The design firm developed new signage and graphics utilizing Omega-Lite panels from Laminators Inc. of Hatfield, PA. The panels are the same as those used on Sports Authority retail locations in Denver and beyond.
Omega-Lite panels in Bright Silver, Clear Anodized and custom Sports Authority Red were installed to cover holes where previous signage had existed. No tear-off was needed. The new red panels went right over existing insulated foam panels while the two metallic-finish panels were attached over an existing ACM panel system.
Omega-Lite panels offer a highly decorative, strong and durable surface finish for exterior wall surfaces. Available in a wide variety of standard colors, two finishes and infinite custom colors, Omega-Lite is the ideal cladding choice to suit any corporate need.
RMS Solutions of Arvada, CO installed the panels using the manufacturer’s 1-Piece, Tight-Fit Molding installation system. Image National, Inc. of Nampa, ID was the General Contractor and Sign Installer. Riddell and Company, of Englewood, CO, supplied the panels for the project.