Pfaff Porsche Dealership

3A Composites USA

The Pfaff Porsche dealership in the greater Toronto. Ontario. area of Canada was completed in the spring of 2002, and represents one of many projects inspired by a design prototype constructed a year earlier in Laval, Quebec.

The Porsche dealership prototype in Laval marked the 2001 beginning of a corporate identity program. “We expect to do all 152 dealerships over the next three years,” reports Alcan Composites USA Inc., which manufactures Alucobond Material at its Benton, Kentucky. plant. By late 2002, “about 30” dealerships had been completed.

For the Pfaff dealership in Toronto, approxi¬mately 9800 sq. ft. of 4mm Alucobond Material in Porsche Silver was supplied, fabricated and installed by the Canadian firm of Sobotec Ltd., Hamilton, Ontario. Architect of record for the Pfaff project was A. Baldassara Architect Inc. of Concord, Ontario, with Belrock Construction Ltd., as general contractor.

First introduced to the North American market in 1977, Alucobond Material was greeted enthusiastically by architects and designers who continue to select it for its “high-tech” image—an image that was felt to be suited to this performance-oriented automobile brand. The design firm used a linear design to indicate swiftness and performance, as well as a large, curving metallic mass to drive visual attention downward toward the product showroom area.

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