Since acquiring Wachovia Corporation in 2008, Wells Fargo has greatly increased both its client base and the number of branch locations. With new branches opening up all across the country, Wells Fargo has looked to ALPOLIC ACM material by Mitsubishi Plastics Composites America Inc. of Chesapeake, VA as a means of ensuring the new buildings would be up to snuff aesthetically.
Driven by the merge, Wells Fargo sought to make certain the new stores would be representative of the brand. Thanks to ALPOLIC’s custom coloring capabilities, the designers at Bedrock Brands, Oakland, CA, were able to do so by obtaining a custom shade of red more relative to that of the bank’s logo.
The custom red 4mm-thick ALPOLIC material would then be used for the staging panels on the front and sides of the building, as well on the ATM header. The new color would be utilized with the intent of giving more “pop” to the bright yellow Wells Fargo channel letters.
In total, the 3,800 Wells Fargo locations now feature approximately 660,000 square feet of ALPOLIC material. In addition to being accommodating to color needs, ALPOLIC was also chosen for this project due to its durability, finish warranty, and dimensional stability.