Posted: Feb 23, 2016 Social Media Mistakes Marketers Make By Lexie Braza When describing to clients social media terminology you’d be surprised how some marketers explain terms incorrectly. For instance, Twitter's potential reach is one of the most commonly misunderstood social terms. When submitting social analytics to explain ROI to clients, you will most likely include “reach” as one of your social parameters to showcase how many people your content reached. In some cases you will see a significant amount of reach, over a million users at times. No, your tweets did not reach over a million users.