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In general, the market challenges for metal wall panels are similar to what they have always been – stay a step ahead of the competition, educate buyers and code officials, and support industry research and product testing. But different needs and opportunities lie ahead for specific wall panel segments, say our experts.

The changing perception of metal panels among decision makers has also been influenced by manufacturers’ promotional efforts. These include educating decision makers about metal and delivering messages through the standard methods of advertising, public relations, trade shows, sales calls, lunch-and-learn sessions, and more recently, electronic media.

Metal wall panels have helped build structures and commerce for more than 40 years. The first designs were basic, and communication between suppliers and designers was fairly simple, with education being a key part of the sale. Today the entire process and the end result are much more sophisticated.

To a growing number of architects, artisans and building owners, weathered steel is a wonderful thing. Steel IQ, Inc. of Phoenix markets a line of weathered steel roofing and siding called Bare Naked Steel™. The company’s products are featured on a pair of recently renovated buildings in the heart of Phoenix’s Arts District.

North Star Imaging Inc., a Rogers, Minnesota manufacturer of industrial x-ray systems, needed special doors for its new line of radiation shielding cabinets. It found what it was looking for through Schweiss BiFold Door, whose door systems are typically used in aviation and ag industries.

From countertops and gutters to rooftops and façade cladding, RHEINZINK® is finding itself right at home these days in a wide range of residential applications.